Have a big WHY that keeps you on track while you lose weight to give you long term motivation to keep making healthy choices to maintain your weight afterwards.

When your reason for wanting to get healthier and lose weight resonates with the things that are most important to you it will make it so much easier to stick to your plan so you can reach your goals.

Motivation is not strong enough and sustainable

We're talking about permanently putting the whole challenge of losing weight behind you, not just hitting a goal on the scale to then have it creep up again.

Your "why" doesn’t just mean an impulsive urge to lose weight (these bursts of motivation and excitement are often short-lived). To achieve true sustainable motivation you need a deeper, intrinsic reason that will push you through the hard times and keep you on track. 

Digging deep and truly finding your Why that resonates with you to your core, that hits on your values, and tugs on your heart, that’s what’s going to help you when things get busy or hard.